Geology and Foundation Inc both serve B2B SaaS teams, but they focus on different jobs. Foundation Inc, run by Ross Simmonds, is a content marketing agency known for distribution-led B2B content programs and original research. Geology is an AI-driven SEO and GEO agency: AI agents run strategy and execution, and the team ships technical SEO, content, schema, internal linking and off-site citations, then tracks visibility weekly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Pick Foundation when you want a content and distribution program across social, email and video. Pick Geology when you want an agency that owns organic search and AI visibility results.
At a glance
| Dimension | Geology | Foundation Inc |
|---|---|---|
| Best for | B2B SaaS teams that want an agency to own SEO and GEO results | B2B SaaS teams that want a content and distribution partner |
| AI platforms tracked | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews | Tracked as part of analytics, scope per engagement |
| Execution support | Done for you. Technical SEO, content, schema, internal linking, off-site citations | Content strategy, production, distribution |
| Pricing model | Starts at $3,000 a month | Monthly retainer, custom quote |
| Time to first insight | Audit at kickoff | Onboarding cycle, typically several weeks |
| Reporting | Weekly visibility reporting across AI platforms and search | Agency-led reports |
| Best paired with | Teams that want search and AI results handled end to end | A team that needs content strategists and distribution |
What Foundation Inc does
Foundation Inc is a B2B content marketing agency led by Ross Simmonds, well known on social for the "create once, distribute forever" framing. As stated on foundationinc.co, the team builds content strategies for B2B SaaS and tech brands and runs the production and distribution work that follows. The output is heavy on long-form articles, original research, and distribution playbooks (LinkedIn, email, repurposed video). Clients are mostly venture-backed SaaS companies that want a partner to own content as a function. AI search shows up in the mix as one workstream inside a broader content program, not as a dedicated practice. Engagements are retainer-based and built around senior strategists plus a production bench.
What Geology does differently
Geology is built around search and AI answer results. AI agents run strategy and execution, and the team ships the work: technical SEO, content, schema, internal linking and off-site citations. Visibility is tracked weekly across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, alongside traditional rankings. Page audits flag the pages an AI is misreading, buyer prompts are mapped to the pages that should win them, and content gaps turn into published pages with the structure answer engines cite. Strong B2B content still has to win in AI answers, and that takes per-page diagnostics and fixes every week, not a quarterly audit. For one B2B engagement, this approach cut CAC by 35% in six months.
Pricing
Foundation Inc runs monthly retainers with custom pricing; expect mid-four to mid-five figures per month for a serious engagement, with a multi-month commitment. Geology starts at $3,000 a month and covers SEO and GEO strategy and execution in one engagement.
When Foundation Inc wins
If you want a partner running content distribution across LinkedIn, email and repurposed video, or an original research program built for social reach and brand, Foundation's distribution playbook fits that brief. Those are channels outside organic search, where Foundation focuses its program.
When Geology wins
If the goal is organic traffic, rankings and AI citations, Geology fits, whether or not you have writers in-house. You get cross-platform AI visibility tracking, content built for real buyer prompts, and a team that ships schema, technical and structural fixes without a developer ticket queue.