We don’t buy links and we don’t blast HARO. We pitch editorial placements, run real digital PR, and earn citations in the sources that compound for SEO and that LLMs already lift quotes from. Slower. Safer. Worth more per link.
Buying 120 links a month from low-trust directories looks great in a Looker dashboard and does nothing for ranking, and worse than nothing for AI citations. The unit that compounds is editorial placement in a source AI considers authoritative.
Mass HARO submissions occasionally land. They almost never land in the publications you’d be proud to be quoted in, and the 1% hit rate hides how much senior time the other 99% costs you. We pitch fewer outlets, more thoroughly.
Every two years a PBN network you’re paying into gets neutered overnight by a Google update. Your link count drops, your rankings drop, and you’re back at zero, only now with a deindex risk attached. We don’t go near them.
We pull the citation graph for your category: the publications, podcasts, newsletters, and Reddit threads AI and Google both reference for buyer-stage queries. That’s the target list. Usually 60–120 outlets, ranked by citation weight.
An original survey, a proprietary dataset, a contrarian analysis, a benchmark report: something a reporter or editor actually wants to cover. We won’t pitch outlets with “check out our blog post”. The asset is half the job.
Personal outreach to a small list of named editors and creators. Offers calibrated to the publication’s actual coverage pattern. Follow-ups that aren’t templated. Slower, but the response rate is 10–30× a HARO blast.
Once placed, we tag the URL, monitor link velocity, watch for follow-on citations from secondary outlets, and feed the placement back into the AI citation graph (the off-site-content engine picks it up from there).
Monthly report: placements live, AI re-citations earned, branded-search lift, downstream pipeline. If you want a 200-link spreadsheet, we’re the wrong partner.
Survey, dataset, benchmark: pitched to category-defining outlets.
Founders + senior team featured in trade pubs and major business press.
Targeted, named, audience-aligned.
Industry resources that 404; we pitch the upgraded asset.
We find them, we pitch the link.
Founder-led, on shows your buyers actually listen to.
Book a 30-minute call. We'll pull your current backlink profile, identify the placements that would actually move ranking and AI citation share for your category, and walk through what a 90-day campaign looks like.
